Do you know the terms CRAWLING, INDEXING, and RANKING in SEO?
Do you know the terms CRAWLING, INDEXING, and RANKING in SEO?
When you search for a term or topic on the web what is actually happening? How the results are shown in front of you as web pages? Who is helping you to find the exact results?
Definitely, you know there are search engines like Google, Yahoo, Bing, etc to perform this search for you. Have you ever wondered how they work? Normally all search engine works with the 3 important steps given below:
- Crawling
- Indexing
- Ranking
on the internet, information is stored as web pages. When a new webpage is added to the internet the search engine should know this first, for this search engines uses tools called web crawlers or spiders, or simply bots to find new and updated pages on the web. These crawlers follow links from page to page, and they download the content of each page. There are different types of bots for different search engines.
Indexing:
Once a page has been crawled, it is added to the search engine's index. The index is a large database that contains information about all of the pages that have been crawled. This information includes the page's title, content, and links to other pages.
Ranking:
ranking refers to the position of a website or web page in search engine results pages (SERPs). When a user performs a search, the search engine will return a list of websites and web pages that are relevant to the search query. The websites and web pages that are ranked higher in the SERPs are more likely to be clicked on by users.
There are a number of factors that affect SEO ranking, there are ON Page and OFF Page SEO techniques to rank higher on the web.
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